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Our News
Earth Hour 2021 breaks all records for action in a crucial year for climate, people and nature
Santa Cruz, March 30th, 2021.- Leaders of 68 public, private and civil society institutions, along with celebrities and individuals, came together on Saturday, March 27, to support the Planet.
More than 100 virtual and non-massive face-to-face events were held nationwide during the week prior to Earth Hour. The main event, broadcasted through WWF Bolivia's digital platforms, had the participation of 459 people connected. During 3 hours of transmission, there were talks on climate change, educational content for children, an interactive virtual tribune, the participation of key partners such as the Bolivian Scouts Association and artists such as Mayra González and Ronaldo Vaca Pereira and presenters from television such as Grisel Quiroga and Leonel Fransseze accompanied the previous hours and the lights off.
On the other hand, the virtual march for Earth Hour 2021 brought together more than 14,000 people, who, digitally, raised their voices for nature in the face of problems such as deforestation, the consumption of single-use plastics, the loss of biodiversity among others.
Recognizing the fundamental role that young people will play in creating a more sustainable world, youth groups including the Bolivian Scouts Association, Fridays for Future, GYBN Bolivia, JCI, among others, were part of the activities, organizing different information and awareness actions.
WWF also made the Virtual Lights Out Video available, highlighting the link between the loss of nature and pandemics. With more than 2.4 million views in 24 hours globally, the video seeks to remind all partners, individuals and participants of Earth Hour, that the event marks the beginning of the commitment of each one and all sectors to stop climate change and loss of biodiversity.
“Last year on this same date we were already affected by the COVID 19 pandemic and we had to cancel the face-to-face events and transform them into virtual ones. We thought that in about 3 to 4 months we would return to normal, but we all know that it was not like that. We continue to live a very complex and difficult time as a humans. I have learned two things in this year: First, the increasingly clear strong and forceful connection between a healthy planet and healthy people, neighborhoods, communities. Second, as a species, we respond to the crisis and can make huge changes in the way we behave for the benefit of ourselves. We have seen it in the changes we have made in our cleaning habits, the use of masks and social distancing. It is clear to me that when we propose it, we can make the global changes we need. Now is the time to do them to face climate change and reverse the curve of biodiversity loss”, mentioned Samuel Sangüeza Pardo, WWF Representative in Bolivia.
Globally, the movement that takes place for the fifteenth consecutive year generated 6.7 billion impressions worldwide in this version on digital platforms and social networks, including TikTok and was a trend on twitter in 42 countries. This made Earth Hour 2021 the most successful online event in history since its beginning.
“The success of Earth Hour always moves me. Just when we think it can't get any bigger, it demonstrates again the enormous weight of public desire for environmental action. As the world faces unprecedented challenges, people have come together to speak up for nature - loudly and clearly - and inspire urgent action for the environment,” said Marco Lambertini, Director General of WWF International.
“By continuing to destroy nature, we are the ones who are responsible for increasing our own vulnerability to pandemics, accelerating climate change, and threatening our food security. This has to change, and Earth Hour shows that millions of people around the world are demanding that change. From Indonesia to Kenya, Colombia to China, and from the US to Spain, people spoke up for nature at a time when nature needs us to reduce our impact, and we need healthy nature to support a healthy society. This is the year when we must commit to reverse nature loss by the end of this decade, building a nature positive society.” added Lambertini.
Earth Hour, which takes place a few months before the crucial climate and nature summits in 2021, is a strong reminder of people's determination to tackle our planet's greatest environmental challenges.
Next year, Earth Hour will take place on Saturday, March 26, 2022 at 8:30 p.m. local time.
More than 100 virtual and non-massive face-to-face events were held nationwide during the week prior to Earth Hour. The main event, broadcasted through WWF Bolivia's digital platforms, had the participation of 459 people connected. During 3 hours of transmission, there were talks on climate change, educational content for children, an interactive virtual tribune, the participation of key partners such as the Bolivian Scouts Association and artists such as Mayra González and Ronaldo Vaca Pereira and presenters from television such as Grisel Quiroga and Leonel Fransseze accompanied the previous hours and the lights off.
On the other hand, the virtual march for Earth Hour 2021 brought together more than 14,000 people, who, digitally, raised their voices for nature in the face of problems such as deforestation, the consumption of single-use plastics, the loss of biodiversity among others.
Recognizing the fundamental role that young people will play in creating a more sustainable world, youth groups including the Bolivian Scouts Association, Fridays for Future, GYBN Bolivia, JCI, among others, were part of the activities, organizing different information and awareness actions.
WWF also made the Virtual Lights Out Video available, highlighting the link between the loss of nature and pandemics. With more than 2.4 million views in 24 hours globally, the video seeks to remind all partners, individuals and participants of Earth Hour, that the event marks the beginning of the commitment of each one and all sectors to stop climate change and loss of biodiversity.
“Last year on this same date we were already affected by the COVID 19 pandemic and we had to cancel the face-to-face events and transform them into virtual ones. We thought that in about 3 to 4 months we would return to normal, but we all know that it was not like that. We continue to live a very complex and difficult time as a humans. I have learned two things in this year: First, the increasingly clear strong and forceful connection between a healthy planet and healthy people, neighborhoods, communities. Second, as a species, we respond to the crisis and can make huge changes in the way we behave for the benefit of ourselves. We have seen it in the changes we have made in our cleaning habits, the use of masks and social distancing. It is clear to me that when we propose it, we can make the global changes we need. Now is the time to do them to face climate change and reverse the curve of biodiversity loss”, mentioned Samuel Sangüeza Pardo, WWF Representative in Bolivia.
Globally, the movement that takes place for the fifteenth consecutive year generated 6.7 billion impressions worldwide in this version on digital platforms and social networks, including TikTok and was a trend on twitter in 42 countries. This made Earth Hour 2021 the most successful online event in history since its beginning.
“The success of Earth Hour always moves me. Just when we think it can't get any bigger, it demonstrates again the enormous weight of public desire for environmental action. As the world faces unprecedented challenges, people have come together to speak up for nature - loudly and clearly - and inspire urgent action for the environment,” said Marco Lambertini, Director General of WWF International.
“By continuing to destroy nature, we are the ones who are responsible for increasing our own vulnerability to pandemics, accelerating climate change, and threatening our food security. This has to change, and Earth Hour shows that millions of people around the world are demanding that change. From Indonesia to Kenya, Colombia to China, and from the US to Spain, people spoke up for nature at a time when nature needs us to reduce our impact, and we need healthy nature to support a healthy society. This is the year when we must commit to reverse nature loss by the end of this decade, building a nature positive society.” added Lambertini.
Earth Hour, which takes place a few months before the crucial climate and nature summits in 2021, is a strong reminder of people's determination to tackle our planet's greatest environmental challenges.
Next year, Earth Hour will take place on Saturday, March 26, 2022 at 8:30 p.m. local time.